I’m writing this letter to let you know that I’m breaking up with you.
I know, I know, breaking up by letter is weak and I wish I had the courage to tell you this stuff in person. But there’s so much I have to say, and my thoughts are better organized when I write them down. Plus, I’m afraid how you’ll react, or how you’ll make me react.
I want to just be friends. Cliche, certainly, but I think we can treat each other with friendly respect now that our relationship is over. We owe it to ourselves to be civil, because we have so many mutual friends and share so many activities, like second lunch, late-night snack, and the munchies, not to mention when we’ll be at the same holiday gatherings.
So why am I breaking up with you? There are many reasons, and the blame lies with me – it’s not you, it’s me.
I joked to someone about ten years ago that Michigan football was my religion, but now I wonder how much I was joking. There are many parallels between the fervor of sports fandom and organized religion. We use both religion and sports as excuses to do stupid things, get in arguments, and celebrate shared experiences with our fellow devotees. We act one way six days of the week, and then become different people when we attend on the weekend.
Faith, Hope and Love
The basis of any entity-follower relationship is adoration (love) that the follower feels for the entity. Churchgoers love their God, and football fans love their football team. Think that religious adoration is stronger than the love of a football fan? My Saturday experiences might argue otherwise.
I’ve been going to Michigan nearly my whole life, certainly as far back as I can remember. I’ve seen many great games, even though several of the great games ended up in Michigan losses: #1 Notre Dame 1989, #1 Miami 1988, #1 Florida State 1990, #7 Colorado 1994, and the list goes on. I’ve been at some great wins, too: Notre Dame 2011, the Virginia comeback game, blanking Ohio State 28-0, too many others to count. In other words, I’ve been a Michigan fan all my life, and I’ve been to many games at the Big House. Which brings me to my point.
For about twenty years now, I’ve been saying that my favorite moment each year is the moment I emerge from the tunnel in Section 3 at Michigan Stadium and see the green of the field(turf) for the first time. When you come through the relative darkness of the tunnel, the saturated colors of the end zones and player uniforms almost hurt your eyes, but it’s impossible to look away – it’s quite nearly breathtaking for the passionate football fan.
The internet age (and American culture today?) is all about instant gratification, and it’s no different for online marketers – we want it all and we want it now. Which is why I love using Facebook Ads for marketing campaigns – I can create an ad this minute, the ad is approved and goes live within the hour, and I can see results almost instantaneously after that. FB ads allow us to overcome some of the biggest challenges campaign builders face:
Ed note 11/16/11: I just realized that Luma has stopped making the Luma Loop, because of an aggressive patent awarded to a competitor. This is a shame, as this is a great camera strap. See this statement about the patent on their website.
If you take pictures with a DSLR camera, you should check out the Luma Loop camera strap. I saw someone using one this spring and immediately asked what it was, having never seen anything quite like it. The guy told me it was a Luma Loop, and he loved it – after taking a close-up look at his, I knew I needed my own.